KINGTRADIE Proposal
Prepared for ONJ Services

Appointment Setting Plan of Attack

How KINGTRADIE will book ONJ in front of the maintenance managers, engineering managers and owners who decide who keeps their plant running.

Prepared for John Milis, ONJ Services By Lachlan Edwards, KINGTRADIE 9 June 2026
Hi John, as promised, here is how I would run this. I have kept it to three parts: what I understand so far, what I want to lock down with you on a quick call, and how I will actually generate the meetings. If it reads right, let us jump on the phone to finalise the details so everything is accurate before I start.
1 What I understand so far

The brief, as I have read it

The goal

Book ONJ Services in front of the right people to grow your network and win more work. Consistently, week to week.

Who you want in the room

Maintenance managers, engineering managers, and owners or CEOs in the industrial space. The people who decide who keeps their plant running.

Where ONJ fits

Industrial electrical, mechanical, HVAC, automation and preventive maintenance for food and beverage, pharma and manufacturing facilities. Built around fast emergency response and minimising downtime.

The commercials so far

A trial of 3 meetings free to prove it works, then pay per meeting on performance. I work to a qualification criteria we agree up front, so every prospect is genuinely industrial and right for ONJ, without slowing things down.

2 What I would confirm with you

A few details to lock down first

A handful of things worth nailing down so there is never a grey area, and so every meeting I book is one you actually want.

3 The approach

How the meetings get made

Four phases. The list never gets worked until you have approved it, and you get a clear picture every week.

Phase1

Build the target list (to your criteria)

Working from the qualification criteria we agree up front, I build a list of target facilities and the named decision-maker at each: maintenance, engineering, plant or operations manager, owner or director. Every name fits the brief, so I can move fast without waiting on per-lead sign-off.

Phase2

Multi-channel outreach

Senior industrial people rarely reply to a single cold message, so each approved target gets a short, useful sequence across LinkedIn, email and phone. The angle I would lead with: position ONJ as the reliable backup for breakdowns, fast emergency response and less downtime, with a no-obligation site or maintenance review on offer. That is a low-pressure reason for a maintenance manager to give you 20 minutes, and it naturally happens on site.

Phase3

Book and brief

When someone is in, I put the meeting straight into your calendar with confirmations and reminders to cut no-shows. For each one you get a short brief: who they are, the company, why they are a fit, and what they are interested in, so you walk in ready.

Phase4

Track, report, improve

Each week you get a simple scoreboard: outreach sent, replies, meetings booked, meetings held, against the target of 3 quality meetings a week. We do more of whatever is booking and cut what is not.

4 Your part

What I will need from you to make it hum

I run the outreach, booking and reporting. A few things stay on your side, and one of them (the confirmation call) is the single biggest lever on whether the meetings actually happen.

The trial: your first 3 meetings are on me.

If they land and you see the value, we roll into the per-meeting arrangement. Paid on performance, so there is no use paying for something that does not get you results.

3 meetings free Then pay per meeting Qualified to your criteria No retainer, no lock-in

A quick trial, start to finish in about a week.

Have a read and let me know your thoughts. Once we have agreed the details, I would expect your first 3 meetings inside roughly a week of kicking off. I am away from 19 June to 4 July, so the simplest path is to start this week and get the trial done before then.

Lachlan Edwards, KINGTRADIE